Creating a strategy to increase customer loyalty is critical to the long-term success of your business.

We can help businesses increase customer loyalty by listening to their customers, responding to their needs, and using first-party data to add value to their customers’ lives.

It is essential to build long-lasting customer relationships because they will increase sales, reduce customer attrition, deliver invaluable marketing, and boost employee morale.

In this article, we will cover six techniques you must know to increase customer loyalty, build healthy customer relationships, and provide the benefits of providing memorable experiences and effective outsourced customer services.

Why You Should Increase Customer Loyalty

At iContact BPO, we believe in the power of a great customer service experience in building loyal, repeat customers for your business.

Customer loyalty is a person’s willingness to interact with and buy from a specific company on an ongoing basis. If you can create positive experiences for your customers, you will increase customer loyalty and encourage them to spend more per purchase.

It is important to increase customer loyalty because your business cannot thrive or survive without it. Research shows that increasing customer retention rates by 5% increases profits by 25% to 95%.

Loyalty Is Golden

Studies show that loyal customers spend a significant 67% more on products and services than new customers. So, even though your most loyal customers might only make up 20% of your audience, they provide up to 80% of the revenue.

When it is 5x easier to retain a customer than acquire a new one, numbers like these are hard to ignore. That is why we suggest focusing on creating valuable experiences and interactions for the customers you already have. This way you will increase customer loyalty, repeat business, and increase your customer lifetime value.

6 techniques to increase customer loyalty in your business with iContact BPO

Also, the more loyal a customer is, the more likely they are to vouch for your business online or by word-of-mouth. Research says that 70% of consumers are more likely to endorse a brand with a good loyalty program.

Of course, acquiring new customers is vital for growth and always will be. However, you cannot do it by forgetting about your existing ones. There must be a balance, especially since we live in a world where customers do not trust businesses anymore.

How To Increase Customer Loyalty

The best way to increase customer loyalty is by mastering customer satisfaction and customer service. At iContact BPO, we work to implicitly understand the core needs of your business and its customers. This understanding guides us in how we deploy our resolute team of experts to grow your business through the delivery of superior, customer experiences.

6 techniques to increase customer loyalty in your business with iContact BPO

That is why our personalized approach to outsourced customer services means that your business will have a resolute, professional, and highly cost-effective customer service solution.
For us, investing in your happy and satisfied customers for the ultimate success of your business is our top priority.
Here are our top six techniques to do this:

Six Techniques That Encourage Repeat Customers

It takes time to increase customer loyalty and attract repeat customers. However, loyal customers are worth every minute of your time.

Loyal customers will increase engagement and reach previously-unidentified sales opportunities.

Here are six of the top techniques you can use to increase customer loyalty.

1. Nurture Your Employees

The quickest way to increase customer loyalty and ensure an excellent customer experience is to make your employees happy, satisfied, and motivated.

6 techniques to increase customer loyalty in your business with iContact BPO

When you have happy employees, it will be evident in their job performance and will ensure they go the extra mile.

2. Go Beyond Customer Expectations

It is more expensive to acquire new customers which is why you want to concentrate on always striving to provide over and above what the customer expects.

Businesses tend to spend massive amounts of money trying to bring new customers into the mix. Acquiring new customers can cost five times more than retaining an existing customer.

In fact, increasing customer retention rates by 5% increases profits by 25% to 95%. Therefore, it is wise to focus efforts on existing customers who are already spending their money on your goods or services.

This way you will avoid constantly spending money on acquiring new customers to replace the ones you have lost. Long-term you can save money by getting repeat business from existing customers which also promotes referrals since delighted customers spread the word to others.

6 techniques to increase customer loyalty in your business with iContact BPO

Today’s business world is highly competitive. If you want to stand out, you must go beyond to show your customers that they are worth it and remind them why they should come back to you repeatedly.

We can help you achieve unforgettable outsourced customer services.

3. Positive Word Of Mouth

Word of mouth is the best way to increase customer loyalty.

You should be responsive to your client’s needs when they have a problem because if they do not feel like a priority, they will not be happy.

When customers are happy, they recommend your company to others and that kind of positive word of mouth is the best form of advertising. Treating people right will encourage repeat customers who are your biggest brand advocates.

Better yet, they will become invested in your success.

6 techniques to increase customer loyalty in your business with iContact BPOTherefore, we suggest being responsive to your client’s needs when they have a problem. If your customer does not feel like a priority, they will not be happy. Be sure to invest in quality, highly trained outsourced customer services. 

Knowing that one terrible experience can turn off a client forever can be reason enough to focus on the best customer experience possible. It is also worth mentioning that you want to strive for positive reviews on social media or Google because just one can give your business a blemish on your reputation.

4. Listen To Your Customers’ Feedback

It is essential to build an ongoing relationship with an emotional connection, so you really get to know your customers. You must listen to your customers so you can see how satisfied they are and that you value them.

When customers feel comfortable, they can communicate with you, and reveal their desires, goals, and preferences. This will help your future product designs and allow you to customize marketing messages, so they reach the right audience to increase customer loyalty.

Therefore, you are not there to make just one sale. You want to retain that customer so you can get valuable feedback from them. Staying in touch and sending out surveys to customers will let you know exactly what they want to see in their products and the right way to promote to them.

5. Reward Loyal Clients

Strive to give back to loyal customers through discounts, rebates, promotions, or contests. Loyalty programs are extremely popular to increase customer loyalty. That is why it is a smart business decision to develop one especially since 65% of a company’s business comes from existing customers.

Take care of your loyal clients and you will see a return.

6 techniques to increase customer loyalty in your business with iContact BPO

If you do not know much about loyalty programs understand that they are not one-size-fits-all. You can create various kinds like point-based (the most common one), tiered, paid, value-based, coalition, and game-based.

Depending on your business, you can choose to simply focus on one or offer different ones.

6. Be Consistently Trustworthy

You should maintain consistent and trustworthy brand identity across all touchpoints if you want to increase customer loyalty.

Every time you engage with a customer, it has an impact. You want to avoid giving customers mixed messages because they will assume you are unreliable and inconsistent. They build trust when they feel they can count on you.

However. customers do not trust businesses easily nowadays which is a real problem. That is why it is also important to develop a crisis response plan and any other communications that will help you to increase customer loyalty.

During a crisis, it is best to admit when you made a mistake and fix the problem instead of denying it. With social media and email communication, you must try to be more personable. Clients enjoy doing business with people, not faceless entities.

Today people are also more loyal to companies with outstanding corporate social responsibility. They will be loyal to a brand that supports a cause they care deeply about.

Increase Customer Loyalty With Personalized Customer Services

Therefore, if you are ready to maximize the revenue potential of your business and increase customer loyalty, it is time to set your sights on repeat customers and customer experience. However, integrating customer loyalty across multiple marketing channels is challenging to implement.

That is why iContact BPO can help you. By using our personalized approach to outsourced customer services, your business will have dedicated, professional, and highly cost-effective customer service solutions. For us, investing in your happy and satisfied customers for the ultimate success of your business is our top priority.

Discover what iContact BPO can do for your business. 

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